Tracey Davies Photography - Rebrand

A vibrant and contemporary identity that reflects her shift toward a more fun, fresh, and creatively expressive style of wedding and events photography. The goal was to create a brand that feels modern and energetic while still carrying the professionalism and polish her clients know and trust. The name Trace captures the essence of what she creates—lasting impressions of unforgettable moments—whether it’s a wedding, celebration, or special event. The updated visual identity embraces bold simplicity, with clean typography, playful accents, and a bright, uplifting colour palette that mirrors the warmth and personality in her imagery. Designed to stand out across digital and print touchpoints, the new branding elevates everything from social media presence to client materials, offering a cohesive look that feels both stylish and approachable. The system gives Trace the freedom to express her creativity while maintaining a strong, recognisable aesthetic. With this rebrand, Trace steps into a new chapter—one defined by colour, character, and capturing the joy at the heart of every event.