Tracey Davies Photography – Brand Identity

For Tracey Davies Photography, I developed a refined brand identity to support their transition into fine art wedding photography. The goal was to create a visual language that communicated elegance, artistry, and timeless romance—qualities at the heart of Tracey’s new photographic direction. The branding features a soft, sophisticated colour palette with muted tones that evoke warmth and intimacy. Elegant serif typography paired with delicate design accents conveys craftsmanship and attention to detail, while the logo’s graceful composition reflects the balance and beauty found in Tracey’s imagery. Every element was chosen to feel as considered and enduring as the moments she captures. From website design and client materials to packaging and social media assets, the rebrand ensures a cohesive, luxurious presence across every touchpoint. With this identity, Tracey Davies Photography is perfectly positioned to appeal to couples seeking a high-end, artistic approach to documenting their wedding day.