Sticky Fingers

A bold and energetic brand identity for a new line of athletic tape designed for high-performance use across sport, fitness, and functional training. The brand needed to stand out in a competitive market while communicating durability, reliability, and attitude—with a name as playful as Sticky Fingers, the identity had to be both fun and functional. The branding features a high-impact, sporty aesthetic with punchy typography, gritty textures, and a colour palette that commands attention. The logo is strong and versatile—built for application across packaging, merchandise, and digital platforms—evoking grip, tension, and movement. Visual elements strike a balance between bold confidence and everyday accessibility, appealing to athletes of all levels, from elite competitors to weekend warriors. With this identity, Sticky Fingers positions itself as a go-to product for those who train hard, sweat more, and need gear that keeps up—offering grip you can trust and branding that sticks.