For Tommy Reid Coaching, I developed a bold and disciplined brand identity that reflects the intensity, focus, and mentality behind high-level boxing training. The brand was designed to appeal to both aspiring fighters and everyday individuals looking to build confidence, fitness, and resilience through boxing. The visual identity combines strong typography, clean lines, and a striking colour palette to create a look that feels powerful, modern, and authentic to the sport. Inspired by the energy of the gym environment and the discipline required inside the ring, the branding balances toughness with professionalism - positioning Tommy Reid Coaching as both approachable and performance-driven. Designed to work across social media, apparel, training materials, and promotional content, the identity creates a consistent and recognisable presence both online and in person. With this branding, Tommy Reid Coaching establishes itself as more than just a boxing coach — but a brand built around dedication, growth, and pushing beyond limits.