Imaginative Traveller – Website Redesign

I developed a website redesign concept for Imaginative Traveller, a brand known for its culturally rich and authentic travel experiences. The aim was to create a vibrant, engaging digital platform that reflected the company’s ethos—connecting curious travellers with immersive journeys around the globe. The proposed design combined dynamic layouts with a fresh, lively colour palette and striking destination imagery to spark instant wanderlust. Streamlined navigation, clear trip filters, and well-structured content made it easy for users to discover, compare, and book tours, while retaining a strong sense of storytelling and adventure throughout the site. Although the redesign was never completed due to the impact of COVID, the project stands as a strong example of my ability to translate a travel brand’s values into a visually engaging, highly functional online experience—one that inspires exploration while delivering a seamless user journey.