Konradt Fitness

For Konradt Fitness, I developed a fresh, inclusive brand identity that broadens its appeal to a wider audience while honoring the owner’s personal connection to Eastern Europe. The goal was to create a brand that resonates with fitness enthusiasts at every level, from beginners to experienced athletes, blending a sense of heritage with a welcoming, modern touch. The branding draws subtly on Eastern European influences, with bold geometric shapes and clean lines that convey strength, discipline, and resilience. An energizing yet approachable color palette pairs vibrant tones with warm neutrals, balancing the intensity of training with an inviting feel. The typography and logo design bring together contemporary and traditional elements, reflecting the owner’s background and commitment to excellence in fitness. From social media to training materials, the cohesive identity maintains a sense of empowerment, support, and cultural pride. This refreshed brand presence for Konradt Fitness invites a diverse community to make fitness part of their journey, embracing strength and heritage every step of the way.