Dean Jackson Coaching

For Dean Jackson Fitness Coaching, I created a bold and dynamic brand identity that reflects his expertise in strength, endurance, and Hyrox training. Designed to appeal to athletes of all levels, from those new to functional fitness to seasoned competitors, the branding embodies discipline, resilience, and peak performance. The visual identity combines strong, modern typography with an energetic color palette that conveys power and motivation. Sleek, clean lines and a minimalist yet impactful logo reflect Dean’s no-nonsense, results-driven coaching approach. The branding also integrates subtle nods to Hyrox training, reinforcing his specialisation in preparing clients for high-intensity endurance competitions. From digital assets to training materials and social media branding, the identity is consistent, professional, and engaging—designed to inspire confidence and commitment in clients. With this fresh brand, Dean Jackson Fitness Coaching is set to make an impact in the competitive world of functional fitness and Hyrox training, helping athletes push past their limits and achieve new personal bests.